What is a website for?

Great post by Rian van der Merwe: Hey Marketers, making a website is not about you on getting the frame of reference right about your website. It’s not about you, or getting people to do what you want, it’s about providing a place where people can do what they want. Classic inversion problem…similar to the problem when corporations can’t help but build a web site/app in the implementation model and not a user-centered one.