What is a website for?

Great post by Rian van der Merwe: Hey Marketers, making a website is not about you on getting the frame of reference right about your website. It’s not about you, or getting people to do what you want, it’s about providing a place where people can do what they want. Classic inversion problem…similar to the problem when corporations can’t help but build a web site/app in the implementation model and not a user-centered one.

Published: August 7th, 2013

Hi there. So...I'm trying an experiment. I'm experimenting with product design and growth hacking strategies on a new project called What to Wear. It's a super simple service that sends you a daily email containing clothing recommendations based on the weather. My focus is to make it really useful, and it's free to sign up. Let me know what you think!