May 7th, 2007
For those of you not cross-subscribed, I recently wrote a piece on Brain Sparks (aka the UIEblog) that answers a pretty simple, yet under-addressed question:
Why invest in social features on your web site?
Here’s the quick version of why to invest in social features:
I think that social features are bigger than many people view them. They are a long-term strategy that takes lots of resources. You can’t simply bolt on a feature here or there (well, unless it’s article sharing or something super simple like that) and expect to realize the benefits of making a richer social experience for your users.
In addition, I’m seeing more and more evidence of a wave of companies getting into the social action. This is encouraging, and if you’re doing so please feel free to describe what you’re doing in the comments or drop me a line. I’ll be continuing to aggregate and regurgitate what I hear so we can all share what we know with each other.
Here’s the link: Why invest in social features on your web site?
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Bokardo is the blog of Joshua Porter, a web designer/developer, researcher, and writer. I live in Newburyport, MA, USA.
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Comments ( 5 Responses so far )
1. Dennis on May 7th, 2007 (Comment) #
Great article. Selling social design solutions to clients is hard because the results aren’t always immediate.
2. Bud Caddell on May 7th, 2007 (Comment) #
Thanks for pointing me to this story, it really helped me craft an entry on why the conversation is really so important.
Check it out and if you have a moment, please let me know what you think.
3. Dharmesh Shah on May 8th, 2007 (Comment) #
As part of an internet marketing platform my software startup is building, we’ll be releasing a social voting application.
This can be used for things like social content (like digg/reddit), but also for other things like customer feedback management.
A sample can be viewed here:
DailyHub - Social Content for Business Geeks
This is a social content site targeted at business geeks (but the underlying software is flexible and can be used to support other things).
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