Apple Removes Rate on Delete for Apps in iPhone 4 – Mac Rumors

Apple is removing a much-maligned social feature from its iPhone software: Developers will be pleased to learn that Apple has removed a controversial "Rate on Delete" feature from iPhone 4. Starting in iPhone 2.2, when a user deleted an App from their iPhone, the operating system would ask the user to rate a App using […]

Apple is removing a much-maligned social feature from its iPhone software:

Developers will be pleased to learn that Apple has removed a controversial "Rate on Delete" feature from iPhone 4. Starting in iPhone 2.2, when a user deleted an App from their iPhone, the operating system would ask the user to rate a App using the 1-5 star rating system in the App Store. The move was presumably meant to increase rating participation in the App Store.

What’s curious is that this feature lasted so long. I had heard from developers over a year ago how upset they were with this…the timing of the rating was obviously biased because the only people who would see it were those uninstalling an application. If that’s not a recipe for a negative rating, I don’t know what is.

via Apple Removes Rate on Delete for Apps in iPhone 4 – Mac Rumors.

Published: April 13th, 2010

Hi there. So...I'm trying an experiment. I'm experimenting with product design and growth hacking strategies on a new project called What to Wear. It's a super simple service that sends you a daily email containing clothing recommendations based on the weather. My focus is to make it really useful, and it's free to sign up. Let me know what you think!