May 29th, 2007
Extending the Circles of Relationships
Several folks pushed back on my circles of relationships post last week. Most people thought Shneiderman’s diagram just wasn’t complex enough in describing social networks, arguing that most relationships are too dynamic to be represented in this way.
Bokardoan Alex Mather wrote a thoughtful post suggesting an altered version of the diagram, adding some interesting twists. The most notable twist is that he has included a “people like us” ring that we ascribe nearly as much weight to as friends, and that these two groups are in a “protected” area, more important than the other groups.
But when comparing these two models it is easy to see there’s something else going on here: no single person can be defined by any diagram, eloquent or simple it may be. In some domains, or when dealing with other team members in a project, diagrams can be helpful in getting the team together or demonstrating the general idea of what’s happening. But as several readers pointed out they’re not so helpful in describing the complex relationships of a group of people.
I really like Mather’s idea of “people like us”, and I think it works, but that group isn’t necessarily valuable in all situations. Not only do each of us assign trust in different ways (my movie critic is my wife while your’s is Roger Ebert) but we do so differently in each activity that we do. So while my wife is my critic in movies, she isn’t when it comes to what digital camera to buy. This complexity suggests that only one person knows how they assign trust…the user.
Just yesterday Sarah Cooper posted a great Flash widget of how her relationships change depending on the topic being discussed. When discussing movies, her Mom isn’t a source of authority.
But when discussing clothing, her Mom is someone she depends on. (Sarah built a cool Flash widget that dynamically changes her relationships on the fly)
Sarah illustrates this complexity very well…making it more simple in the process…and it makes Shneiderman’s diagram seem overly-general. Sarah calls this collaborative micro-filtering. Micro-filtering seems to be the process of filtering content based not only on the people involved, but within a certain context of use. So, we’ll each have different filters based on the topic being discussed.
This leads to the question: does any social networking app do this in some way already?
So the concern raised by Brad Grier in the comments is a real issue: the strength of relationships isn’t portable to other people. My friend Joe is my friend but that says nothing about your friendship with him, even though we might be best friends. Each one of these relationships needs to be dealt with individually.
I suppose, looking at this in hindsight, that if it were as easy as a simple, unchanging diagram, it would all be figured out by now.
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Comments
1. Brad Garland 6:39pm, Tue 29th, 2007
I would argue that this is exactly why social networks of today cannot be the end all, be all. Each of us has such a variety of different interests and opinions that niche social networks will be more likely to be frequented and more usable than say a myspace is today.
What I want, however, is if I am ’subscribed’ to these niche networks that I want a way to go to one place to interact with them all in a easy way.
Keep those APIs a coming!
2. Anders 1:25am, Wed 30th, 2007
Interesting post. I don’t think there is any application like this yet. The application category that comes closest to mind is some form of advanced CRM for personal use.
On the other side of the equation you have the problem that if you introduce lots of more complexity in how social networking sites work and what the user needs to do the whole idea might fail. I would say that people in general simply want to connect and stay in touch (or remain anonymous under some conditions), not use any specific site or API or categorize their network connections at any length. The work involved in keeping a personal CRM up-to-date is probably over whelming. On the other hand perhaps it can be done simple to the end user…
As an example, I remember seeing a presentation somewhere about social networking for dog owners (perhaps from MIT?). The idea was to use a special dog collars collecting information about other dogs they meet on their daily walks. After that the information stored would let the owner look at who the dog was, and learn about the dog. Problem with this approach is that you need a specific dog collar on your dog that you may not wish to buy or use.
3. aarKBee 2:50am, Wed 30th, 2007
Yes I do agree with fitting of “People Like Us”(PLU),because with the reach of blogs and web domains there are thousands of people like us for example readers of a blog or article who every time agree with something that is said
.
But shouldn’t we have something like our “Anti-self” or “People Not Like Us” with whom we do interact as frequently as others.
4. Bertil 7:11am, Wed 30th, 2007
Once again, sociology is far more complex then what you try to make it, but it doesn’t mean you have to reduce it to graphs that are completely false: the idea of social “distance” is not universal, neither it is practical; context is even more tricky.
I hate to say this, but: please, read Durkheim.
5. Josh 7:55am, Wed 30th, 2007
Bertil…I’m taking the optimistic route here. I think we *can* model relatively complex relationships online…in fact I know we can. We’re already doing it.
We won’t ever replace face-to-face relationships, nor should we try to, but we can build better software that allows us the complexity we need as complex beings.
6. Sarah Cooper 3:36pm, Wed 30th, 2007
Anders – Although I think complexity on the backend is good, I agree that complexity for the user on the frontend, is not. The point is not to add complexity for the user, but to simplify. Thinking about each of the people we know individually, and recognizing that each relationship is unique, actually mirrors the real world more and adds less work than asking the user to categorize the people they know by “friends,” “family,” “colleagues,” etc.
I thought it might be neat instead to be able to provide a rating of how similar you think you are to that person – because you probably know this best. Over time though, the system would learn more about you and the people in your network through ratings/purchases/etc., and be able to adjust that similarity index. Then again, maybe the system can just tell us how similar we are – for example when I look at my friend on Netflix, it tells me that I have 74% similarity to him when it comes to movies. I think that information is interesting, and I think users will find it interesting as well.
7. Brad Grier 5:32pm, Wed 30th, 2007
The more I research this topic, the more I’m convinced that there is not one social networking solution for all, though Facebook and MySpace would have you think that.
Niche social networks are springing up..MyRagan for communications professionals, MyVault (ScotiaBank’s network for customers and people interested in banking) are just two.
So what does your selection of social network(s) have to say about you? I have a relationship with Joe (your good friend) through Facebook, but Joe doesn’t think MyVault is any good, and that weakens our relationship.
What impressions do you project by your selection of a social media / relationship site?
And how do you select the social media site that’s right for you and your ‘friends’?
Using that excellent concept of ‘People Like Us’ to work with, how do you define ‘People Like Us’ when the selection of a different social network changes your ‘People Like Us’ affiliation?
There is obviously more to be discussed on this, and I’m looking forward to the conversation.
8. leafar 6:50pm, Wed 30th, 2007
Sorry i pinged the wrong post the older one ;-(
My service is using collaborative micro fitering on tags for entertainment. The details are on my blog.
Great post. I will use your graphics.
9. Kahuki Directory 3:09am, Tue 5th, 2007
I never thought about a “people like us” ring, but it is a great idea!
10. Web Design 12:50pm, Wed 6th, 2007
These rings are inextricably linked and there is overlap. Does this leave no room for friends who are also colleagues?
11. Ben Shneiderman 4:59pm, Fri 13th, 2007
I’m pleased to see this discussion about circles of relationship. Of course any four level hierarchy is too simple to capture the richness of human relationships. My goal was a simple understandable structure that was based on the degree of shared knowledge, trust, and likelihood of future encounters.