October 15th, 2007
Is it possible to read 7 books in a day…every day?
That’s apparently what Harriet Klausner is doing. The famed #1 book reviewer on Amazon.com (who does claim to be a speed-reader) posts, on average, 7 book reviews a day. So not only does Harriet have time for reading all these books, she can also whip off reviews of them pretty quickly, too.
Color me skeptical, and I’m not the only one. Read this page of comments to see how curious observers are challenging Harriet’s numbers, while others are coming to her aid.
Their antipathy might actually be useful, given that Klausner is apparently trying to game the system so she keeps her position. In a world where building social tools like this is becoming more common every day, Klausner is diluting the value of her reviews just for personal gain. While nobody is going to get too upset over less-than-helpful reviews, the larger, longer effect is that if she’s merely writing them to keep her spot, she’s not writing them for the right reason. Amazon’s social design should incentivize her to write valuable reviews, not allow her to write them without value.
At any rate, Klausner faces fierce competition for the top spot. Though nobody has written nearly as many reviews as her, the distinction of Top Reviewer isn’t based solely on the number of reviews. It also takes into consideration the number of “helpful votes”, which are votes that any reader can give when they read the review.
Here’s the list of Top Reviewers as it now stands.
| Rank | Reviewer | Total Reviews | Helpful Votes | Helpful Votes/Review |
|---|---|---|---|---|
| 1 | Harriet Klausner | 14959 | 92448 | 6.18 |
| 2 | Lawrance Bernabo | 6666 | 94069 | 14.11 |
| 3 | Don Mitchell | 3235 | 57539 | 17.78 |
| 4 | Gail Cooke | 4190 | 35883 | 8.56 |
| 5 | Rebecca Johnson | 4062 | 42531 | 10.47 |
As you can see, Don Mitchell is great at writing reviews. For every review he has written, he has received almost 18 helpful votes. This rate is nearly 3 times as good as Klausner’s.
Perhaps the most convincing argument against Klausner’s prolificity are the reviews themselves, a mere overview of the basic plot points. This level of detail would be incredibly easy to fake if you had the book in your hands and the introduction and back matter available to you.
Here’s an example:
“High school history teacher Bill Lewis decides to write a biography of his famous namesake Meriwether Lewis to be completed in time to meet the bicentennial anniversary of the renowned explorer’s suicide, October 11, 1809. Bill researches Meriwether’s interaction with the Burrs, father and daughter, who expected to become the empires of the west when they led the succession from the union. The modern day teacher studies the Lewis and Clark expedition and his subsequent time as governor of the Louisiana Territory. Meriwether meets other famous figures upon his return to DC as he has a hero’s welcome. Eventually he slid into depression and three years after his triumphant return with Clark from the Pacific, broke and addicted, Meriwether killed himself. Meanwhile in the present Bill has family problems caused by his teenage son who refuses to eat. This leads Bill back into clinical depression which jeopardizes his biography and his marriage.
The story line rotates between the modern day subplot and that of the early nineteenth century. Both are well written as readers obtain a sense that besides the same surname, the two Lewis males suffer similar mental problems. Fascinatingly the current Lewis with his everyday family life is the more passionate segue. Somewhat this is so because of the recent focus on the two hundredth anniversary of the Lewis and Clark expedition to find a Northwest passage so that Meriwether’s emotional collapse and suicide has become well documented abating the impact. Biographical fiction fans will appreciate the comparison between a legend and an everyman; who is the hero depends on who is deciding as Bill’s family might choose him for his efforts to overcome his depression to try to be there for them.
Harriet Klausner
As a result of reviews like this, Klausner seems to be going for quantity over quality. Out of the 49 people who judged her most recent reviews, only 4 found them valuable while 45 did not. That’s a measly 8%.
Whether or not Klausner is reading the books, she’s not helping other people with her reviews, and that’s the whole point of writing them in the first place.
ABOUT
Bokardo is the blog of Joshua Porter, a web designer/developer, researcher, and writer. I live in Newburyport, MA, USA.
Designing for the Social Web
Building a social web site or application? I wrote a book just for you!
Find out more or order from Peachpit or Amazon
Greatest Hits
Upcoming Events
LATEST POSTS
Written by Joshua Porter
Comments ( 12 Responses so far )
Pingback: Cogblog » Blog Archive » Communities are fun!
1. Bryan on October 16th, 2007 (Comment) #
I think the fact that Don’s reviews are 3x as helpful says enough. Besides being at the top of the list, what is the benefit of holding the #1 spot? Are you suggesting Amazon award the spot based on the number of helpful votes? I could see how that could be rigged too, so maybe the two combined and weighted is the right approach. I does seem that she’s not helping people as much as other top reviewers.
2. Steve on October 16th, 2007 (Comment) #
The problem is not Harriet.
The problem is articles like this which profile her in a dark light and give the public more reason to mark her reviews as unhelpful. In order to attain a helpful rate of 8%, you either have to be illiterate or have a lot of people that hate you… I think we know where this stands.
3. MH on October 16th, 2007 (Comment) #
“you either have to be illiterate or have a lot of people that hate you”
Are those the only two options?
What I want to know is, what is the motivation for doing this? Just the perverse thrill of being high on the list? Is there any kind of possibility for monetary gain?
4. F. RandallFarmer on October 16th, 2007 (Comment) #
Steve says:
This is untrue. The public doesn’t read articles like this. Though it is possible that her amazon-savvy detractors may be “ganging-up” on her reviews, you would need to provide data to demonstrate this claim.
Joshua Porter provides relevant data and asks the right questions about incentives.
This is what happens when Quantity of submissions trumps Quality and you create an associated Leader Board.
5. pepelicious on October 16th, 2007 (Comment) #
I wasn’t even aware that such rankings existed on Amazon until I read this article. User reviews are the first things I read when I’m looking for a book on Amazon. Judging by the example posted here, I wouldn’t find Klausner’s reviews helpful at all. It just seemed like a rehash of the editorial reviews that Amazon already provides.
I’m more interested in reading a bunch of more subjective reviews and finding a common thread.
Fortunately gaming Amazon’s reviewer ranking system isn’t as dangerous to consumers as the type of gaming that occurs on eBay.
6. Bud Caddell on October 16th, 2007 (Comment) #
This definitely goes to the point of ranking systems, their visibility, and its affect on a community. Who knew book readers were just as petulant as those awful nerdy diggers….. wait, they read books too? what a world!
When I co-wrote a book, we were all asked to go on amazon and write positive reviews and the book publisher even had internal writers. I’ve come to take reviews with a grain of salt. To me, it’s about what other books people purchased in addition to that book. I trust the wisdom of the crowd over independent vocal users. Just me.
7. Mathew Browne on October 23rd, 2007 (Comment) #
It’s probably fair to presume that gaming of Amazon’s reviews is fairly rife anyway, as Bud highlighted. What i’m not clear about is what she stands to gain.
8. Malleus on October 25th, 2007 (Comment) #
> What i’m not clear about is what she stands to gain.
A bit of cash perhaps?
Btw, Harriet Klausner is remarkable, but, except for the sheer volume, she’s not unique. Check out reviewing records of other ‘Top’ reviewers on Amazon, for example Robert Morris and W.Boudville. Do these guys read the books they review? I doubt it.
There’s a lot of ‘reviewers’ of this sort on Amazon (and elsewhere, actually). They tend to review huge numbers of books and they tend to rate them all positively, four or five stars. How realistic is that? Think of it, out of, say, fifty books you read most recently, how many were five stars?
Looks like industrial-scale shilling to me. What they stand to gain we’ll never know, but hey… they must be getting something for their efforts.
9. Mark on October 26th, 2007 (Comment) #
I caution you to draw anything from how many negative votes Harriett’s reviews are getting. There are people who go around voting negatively on every single review she writes. They have just as little life as she does.
Not that I find her reviews helpful at all. I stopped even listening to her years ago.
10. K McFarlane on November 17th, 2007 (Comment) #
I’ll say one thing for Harriet. At least she lets her “reviews” speak for themselves. There are a number of reviewers on Amazon who somehow get dozens, even hundreds, of helpful votes virtually overnight, while other reviews sit unnoticed alongside them. The problem with using helpful votes as a barometer of a reviewer’s worth is that it is an easy system to rig and hence is open to abuse. All you need is an email address to place a vote.
The book sitting at the top of the bestseller list at the moment (Birds in My Life) is an interesting case in point of how the entire system is rapidly losing credibility.
H. Klausner is another. It would be impossible for anyone to read and then write reviews for all the books that she churns out. Even the business of writing that many would take several hours a day. Moreover, her unfamiliarity with the content of the books is often obvious. It’s a shame if people are influenced by these reviews, but the website is peppered with seemingly impartial reviews written with arch motivations.
11. Leslie on January 16th, 2008 (Comment) #
My problem with Ms. Klausner is that she never seems to read a book she dislikes. I don’t find her reviews helpful simply because she has so many 4- and 5-star reviews that I don’t trust her opinion. It’s called a bell curve, sweetie, and while most readers automatically weed out the books they’d rate at the bottom of the scale, the majority of what a discerning person reads is average or slightly above.