On Google’s Transparent Personalization
Greg Linden on Google’s plans for the future:
“And slide 19 (in the notes) talks about how their work is inspired by the idea of “a world with infinite storage, bandwidth, and CPU power.” They say that “the experience should really be instantaneous”. They say that they should be able to “house all user files, including: emails, web history, pictures, bookmarks, etc and make it accessible from anywhere (any device, any platform, etc)” which leads to a world where “the online copy of your data will become your Golden Copy and your local-machine copy serves more like a cache”. And, they say that they want “transparent personalization” that uses user “data to transparently optimize the user’s experience … implicitly.”
Transparent Personalization.
What a *great* term.
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A Small Yet Significant Switch