February 22nd, 2006
On Passive
by Joshua Porter | 
Comments | shortlink: http://bokardo.com/p/361
Greg Yardley, on Yahoo’s Counterproductive Pyramid:
“Once you start believing 90% of your audience is passive you can’t help but shape your existing communities and design new ones with the passive consumers in mind.”
Check out my latest project: Make them Care!, a book on designing great sign-up experiences. Get reminded when it's published.
Next
A Freelance Project