February 22nd, 2006

On Passive

by Joshua Porter  |   Comments

Greg Yardley, on Yahoo’s Counterproductive Pyramid:

“Once you start believing 90% of your audience is passive you can’t help but shape your existing communities and design new ones with the passive consumers in mind.”

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ABOUT

Bokardo is the blog of Joshua Porter, a web designer/developer, researcher, and writer. I live in Newburyport, MA, USA.

WHAT IS SOCIAL DESIGN?

Social design is design that focuses on the social lives of users. It deals with the activities, behaviors, and motivations of people who work and play together through software interfaces. It is built on the observation that many of the decisions we make are greatly affected by those we surround ourselves with in our social lives: our family, friends, and colleagues. Exploring our motivations and how to design interfaces to support them is what the Bokardo blog is all about.

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