‘Try demo’ increases clickthroughs over ‘Buy now’

I’ve written before about why you might want to bury your signup button. Here’s another case study that found the same:

“One big lesson learned: for software product like us, the primary call-to-action should be the demo/trial, not the checkout/purchase. Because most of the visitors are first-time visitors and they want to focus on learning more about the product before making a purchase decision. If you push too hard at the beginning, they might feel distracted, uncomfortable and leave the site.”

From ‘Try demo’ or ‘Buy now’: A/B testing finds which button increased clickthroughs by 47%.

Published: December 9th, 2012

Hi there. So...I'm trying an experiment. I'm experimenting with product design and growth hacking strategies on a new project called What to Wear. It's a super simple service that sends you a daily email containing clothing recommendations based on the weather. My focus is to make it really useful, and it's free to sign up. Let me know what you think!