Your competitors are free prototypes

Google Ventures UX Researcher Michael Margolis makes an incredibly valuable point: treat your competitor’s software as prototypes. Run usability tests on the apps to see what’s working and what isn’t. Show your users a competitor’s marketing website to see what messages resonate or not. Compare and contrast the experience. Published on DesignStaff…probably the best blog going on user research and design.

Published: December 8th, 2012

Hi there. So...I'm trying an experiment. I'm experimenting with product design and growth hacking strategies on a new project called What to Wear. It's a super simple service that sends you a daily email containing clothing recommendations based on the weather. My focus is to make it really useful, and it's free to sign up. Let me know what you think!