The cycle of customers who care

Don’t agree with all of this, but this Seth Godin piece on customers who care has some gems in it, like this:

“It’s totally okay for an organization to have the mission of making a carefree, ubiquitous product or service for people too busy or focused elsewhere. Totally fine to make something that’s popular largely because it’s popular. The danger creeps in when your team listens to their (mass) market and stops caring as well. When that happens, a new company comes along to care again.”

Published: December 8th, 2012

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