What Jobs Does Advertising Do?

Solid piece by Des Traynor. I like the question “what jobs does X do?” because it makes your design (in this case advertising) work for its meal. If you know what jobs it does, you can objectively measure it. Also, includes a helpful framework: “Young stated five reasons companies advertise their products: to familiarise, remind, spread news, overcome inertia, and to add a value not in the product.” Read the whole thing: What Jobs Does Advertising Do?

Published: December 4th, 2012

Hi there. So...I'm trying an experiment. I'm experimenting with product design and growth hacking strategies on a new project called What to Wear. It's a super simple service that sends you a daily email containing clothing recommendations based on the weather. My focus is to make it really useful, and it's free to sign up. Let me know what you think!