June 20th, 2005
The Web as Marketing? (inspired by Seth Godin)
by Joshua Porter | 
2 Comments | shortlink: http://bokardo.com/p/133
If you had to define the Web in one word, what would it be?
How about: marketing. Yes, that much-maligned word that makes many run for the hills.
Don’t take my word for it, though. Go read Seth Godin’s latest: Marketing has a marketing problem. Then think about what it is that you do on the Web, and see if marketing fits in with that perception. Pretty close, right?
By the way, Seth’s feed is here.
Check out my latest project: Make them Care!, a book on designing great sign-up experiences. Get reminded when it's published.
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Comments
1. UK Marketing Consultant 12:04pm, Thu 7th, 2006
Seth Godin IS Marketing!
Thanks for posting a link to a Fantastic Marketing Article, much appreciated – Cheers, Kyle
2. The Marketing Guy 8:41am, Sun 17th, 2006
I agree,… a real guy, without the fluff!