June 20th, 2005

The Web as Marketing? (inspired by Seth Godin)

by Joshua Porter  |   2 Comments

If you had to define the Web in one word, what would it be?

How about: marketing. Yes, that much-maligned word that makes many run for the hills.

Don’t take my word for it, though. Go read Seth Godin’s latest: Marketing has a marketing problem. Then think about what it is that you do on the Web, and see if marketing fits in with that perception. Pretty close, right?

By the way, Seth’s feed is here.

Bokardo Interface

Comments ( 2 Responses so far )

1.  UK Marketing Consultant on December 7th, 2006 (Comment) #

Seth Godin IS Marketing!
Thanks for posting a link to a Fantastic Marketing Article, much appreciated - Cheers, Kyle

2.  The Marketing Guy on December 17th, 2006 (Comment) #

I agree,… a real guy, without the fluff!

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ABOUT

Bokardo is the blog of Joshua Porter, a web designer/developer, researcher, and writer. I live in Newburyport, MA, USA.

WHAT IS SOCIAL DESIGN?

Social design is design that focuses on the social lives of users. It deals with the activities, behaviors, and motivations of people who work and play together through software interfaces. It is built on the observation that many of the decisions we make are greatly affected by those we surround ourselves with in our social lives: our family, friends, and colleagues. Exploring our motivations and how to design interfaces to support them is what the Bokardo blog is all about.

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