Fast Clarity: The Answer in an Attention Economy

The basic problem for designers working in an attention economy, I believe, is this: The more information there is to attend to, the less attention any one interface (web site, app, service) will have As attention goes down because of competition, the importance of fast clarity becomes crucial Fast clarity is instant recognition, understanding, and […]

The basic problem for designers working in an attention economy, I believe, is this:

  • The more information there is to attend to, the less attention any one interface (web site, app, service) will have
  • As attention goes down because of competition, the importance of fast clarity becomes crucial
  • Fast clarity is instant recognition, understanding, and plan for action
  • In an attempt at fast clarity, we often confuse it with shock value, which is short term attention grabbing without long-term benefits
  • Most interfaces exist for long-term benefits

Fast clarity is valuable; shock value isn’t.

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Published: June 17th, 2005

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