Fast Clarity: The Answer in an Attention Economy

by Joshua Porter  |   2 Comments

The basic problem for designers working in an attention economy, I believe, is this:

  • The more information there is to attend to, the less attention any one interface (web site, app, service) will have
  • As attention goes down because of competition, the importance of fast clarity becomes crucial
  • Fast clarity is instant recognition, understanding, and plan for action
  • In an attempt at fast clarity, we often confuse it with shock value, which is short term attention grabbing without long-term benefits
  • Most interfaces exist for long-term benefits

Fast clarity is valuable; shock value isn’t.

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Comments ( 2 Responses so far )

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1.  opisy gg on February 18th, 2007 (Comment) #

I have must agree with this article in 100% !

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Bokardo is the blog of Joshua Porter, a web designer/developer, researcher, and writer. I live in Newburyport, MA, USA.

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