If designers judge each other superficially it brings down the circus tent on everybody. It lowers expectations and creates a market where looking good is the same as being good. It devaluates user experience to the point where non-audience members have a voice that is just as powerful (if not more powerful) than real audience members. And over time it serves to pull the rug out from under the web design profession.
Continue Reading: The Dangers of Judging Web Designs Superficially