As more and more companies “go social” (as the NYTimes just did), we’ll see a growing need for well-designed reputation systems. Reputation systems can be defined as systems that help people judge the reputation of others in order to make better decisions about what to buy, who to listen to, or generally what to do. [...]

Continue Reading: 5 ways to improve reputation systems

The mere threat of social interaction changes our behavior…if you know your work is going to be put on public display, you’ll be much more motivated to make it good.
There is a moment in every blogger’s life when they realize that yes, other people are going to read what they have to say. Perhaps they [...]

Continue Reading: Learning 2.0: The Threat (and promise) of Social Interaction

The power of niche social sites isn’t just in connecting people, it’s in providing tools that allow people to do something better than they could before…or, the reason why PatientsLikeMe is an amazing web site.
Ravelry.com is a social network site for the “knit and crochet community”.
A site for knitters, you ask? What will [...]

Continue Reading: The Power of Niche Social Network Sites

Last wednesday I gave a 45 minute talk at UXWeek 2007 (photos) called The Psychology of Social Design. Here are the slides:

Download PDF of The Psychology of Social Design

Continue Reading: Psychology of Social Design Talk

While I’m hurriedly working on building out a corporate site for Bokardo Design, I thought I would take a minute and share a little background which led me to starting the company and what services I’m offering.

Many of you know that I worked at User Interface Engineering for 5 years. It was definitely the best and most exciting job I’ve ever had; Jared and the team are fantastic. While I am super excited about what I’m doing now, I am sorry to leave such a unique and wonderful place. Even so, I won’t be leaving UIE completely…we’re still collaborating on several projects and will continue to do so where appropriate.

When I was at UIE I did a mix of usability consulting and web design. Usability consulting for UIE clients and in-house web design and development for UIE itself. So I basically alternated between consulting and designing. In hindsight this afforded me an excellent opportunity to understand the design problem from both sides of the fence: from the view of an objective 3rd party consultant as well as from the standpoint of an in-the-trenches designer. These worlds are incredibly different, and both are unique in their own way.

Continue Reading: Why I started Bokardo Design

One of the emerging principles of social design is what I call The Del.icio.us Lesson, which can be summarized as “personal value precedes network value”. Since I wrote about the Del.icio.us Lesson last year, it has become one of my most read and cited posts.

Other evidence would suggest that there’s something to it as well, that it is indeed a strong principle that helps us build better social software. Several of the social design folks that I regularly read, including Thomas Vander Wal and Rashmi Sinha, have observed similar phenomena. In a talk she gave about social design at Wordcamp, Rashmi’s first principle was “Make the system personally useful”. You can see her slides here.

Now, it’s one thing to talk about the importance of personal value and how that personal value precedes network value, but just what does the Del.icio.us Lesson mean in practice? That’s what this series of posts is about…

Continue Reading: Putting the Del.icio.us Lesson into Practice, Part I: The Cold-Start Problem

You’ve probably heard the term “stream” in relation to attention, as in “attention stream”.

The usage of the word is spreading, however, and is now finding its way into web application vernacular. It is called a “lifestream”, “socialstream”, “friendstream”, “contentstream”, among others.

It has come to mean a list of the always-updated items in a system. Here are a few examples:

• Twitter
  The stream in Twitter is the list of latest sms messages from your friends
• Facebook News Feed
  This stream has lots of different types of items, made up of activities like adding friends, joining groups, and adding applications
• RSS readers
  Your RSS reader displays a stream of the latest posts from the blogs you subscribe to
• Del.icio.us Links
  Your list of links submitted to Del.icio.us is a linkstream
• Digg Spy
  The latest items added or dugg in digg

It should be apparent that almost any items updated in real-time can constitute a stream. And therefore a stream can be used in almost any application that people use. The question is: is it useful to see a list of what you’ve done or what you’re friends are doing? In many cases, it is at least interesting, if not useful.

Continue Reading: Welcome to the Stream

This is part II of a series on Common Pitfalls of Building Social Web Applications. Read Part I

5) Not Appointing a Full-time Community Manager

No matter how prescient your designers and how well thought out your design strategy, there is no way to design a perfect social web site that doesn’t need ongoing management. Yet, some social start-ups fail to recognize this and launch their app without a designated caretaker. The result is a slow failure…the worst kind of failure because it’s not immediately apparent that it’s happening.

In any decent social app, use and users are always changing, always adapting and pushing the limits of your software. So as Matt Haughey, founder of Metafilter, says in his excellent Community Tips for 2007, “Moderation is a full-time job”.

Continue Reading: Common Pitfalls of Building Social Web Applications and How to Avoid Them, Part 2

Tagging is growing like wildfire on the Web. Maybe it can work on the desktop, too.

Continue Reading: Folksonomies in Mac OS X?

Kevin Gamble (via Dave Weinberger):

“Is there any living, breathing example of a taxonomic approach working (scaling) to keep-up with the hyper-efficiency we see in peer-production systems? I’m being quite serious here. Can you point me to a working model?.”

Why is this an important question?

Continue Reading: Is there an Example of a Scalable Taxonomy?