The Microsoft Zune and the web site that promotes it are an excellent example of not following The Del.icio.us Lesson as they put social value above personal value. We just don’t get an answer to the question “What’s in it for me?”, and as a result the Zune will most likely continue to fail.
Here is a snippet from the Zune site:
Mama always said to share. Now you have an opportunity to do it with music and photos. With wireless Zune to Zune sharing you can send your favorite tracks and photos to friends.
Picture this: You’re walking down the street. Or you’re in a room with a bunch of friends. Or at a concert. Or at the airport. Or on the bus (you get the picture) and then you whip out your Zune and see all these other Zune devices around that you can choose from. Zap! Youâ€™re connected to your best friend and send the new song your band recorded in the garage last weekend. Another friend gets the hilarious podcast your kid brother made at school, plus that song you just downloaded from the Zune Marketplace and canâ€™t get out of your head. And hey, lookee here, your friend wants to send you something that you might like and buy, too.
Best of all, the song you sent isnâ€™t just a 30-second previewÂâ€”itâ€™s the whole song! Your friend can sample the song up to three times in three days, flag it on their device and then, if they like it, they can buy it later from Zune Marketplace. It’s all connected.
It’s all connected! Wahoo! Doesn’t it sound like my friends are having more fun than me? Their happiness sounds much more important than mine here.
Continue Reading: Why the Microsoft Zune is Set up to Fail