Product marketing guru Seth Godin says that product design and marketing are the same thing, and I agree with him.

Continue Reading: Marketing and product design are the same thing.

A nice little slide deck called Stop thinking up startup ideas. This point is worth repeating. Don’t imagine ideas that don’t exist, solve existing problems instead. So instead of “hey wouldn’t it be cool if…?” it’s more like “hey, did you know that…?”. It’s a small change of words, yes, but the first question is [...]

Continue Reading: Which problems to build product from?

Building a business? Here’s a good place to start: Justin Jackson’s What Amy Hoy taught me about starting a business. In it, Amy Hoy shares a good framework to start with: Define what you want to achieve Forget ideas, study a market Target people with money Make sure you like your customer Identify where you’re [...]

Continue Reading: Amy Hoy’s tips on starting a business

Brad Feld asks Who Owns Your UX Philosophy?. “I’ve come to appreciate the important of a single person in the company owning the UX with this person being the arbiter of discussion around how to implement the UX. There’s nothing wrong with lots of different perspectives, but a single mind has to own it, synthesize [...]

Continue Reading: Who Owns Your UX Philosophy?

Three lessons on pivoting your product that are too scary for most startups to do.

Continue Reading: Three lessons on pivoting your product from Orchestra

The common refrain “We don’t know anything until we launch” is completely false. Here’s why.

Continue Reading: What you should know before you launch your product