Yahoo Movies and the Law of Web Page Sprawl
Got a fantastic, unsolicited email from my father-in-law, who while getting frustrated with Yahoo Movies coined a new law: the Law of web page sprawl.
If you go to Yahoo.com and click on movies (left side of screen) you come to the above web-page.
The annoying thing is it took 19 seconds for this page to completely appear. Nothing wrong with my computer. Just with the page – there is tooooooo much there.
Anyway, I just thought I would send this to you as you mentioned how a cluttered web-page seems to grow even more cluttered by virtue of the ‘LAW OF WEB-PAGE SPRAWL’. And Yahoo is a perfect example of this ‘effect’. For instance, they totally screwed up their TV-listings page also.
The YAHOO! TV page used to load quickly and you could find out program information quickly and easily. So they changed it. Now it is so ungainly and slow, I have stopped using it.
‘Media-brainiacs’ at the biggest companies dictate content based on advertising over convenience….in other words….the heck with the user.
After all, he’ll say, “LIVE WITH IT”. I shouldn’t be too surprised. Media, radio and TV for example, is always trying ways to squeeze in ever more advertising.
How much do they think people will put up with???? I think that this is the question I have begun to ask myself. The media keeps pushing the limits of advertising and programming (expanding the former and squeezing the latter) …. is there any limit?
The web is now ‘THE MEDIA’ and as such (at Yahoo at least) they’ve been exploring this question – i.e. “WHAT IS THE LIMIT TO THE USERS AD TOLERANCE AND MAXIMIZING ADVERTISING REVENUES?”
I know that they are doing this. So sometimes just being aware of it is annoying in itself. At other times I just sigh and say, “LIVE WITH IT”.
I have to hand it to them. In recent years the ad-man and ad-woman has me convinced that he is informing me – at the same time he is pitching his product. If I am not mistaken, the snake oil salesman used a similar tactic.
Again, this was unsolicited. How long did he spend writing this? How many times does his frustration have to hit the boiling point before he writes this? My guess is that he’s been frustrated for a while.
Now, this is why social media (and the design of it) is so important…
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