TAG: Social Design
December 8th
As I sit looking at Tweetdeck this morning, scanning over 40 avatars of people I know and don’t know, I wonder how much of my interaction is influenced by what a particular avatar looks like. Am I more willing to converse with someone who has a realistic avatar? A smiling avatar? Does the offbeat, non-human, text-based avatar inspire better communication or worse?
Continue Reading: On the Origins of Avatars
November 19th
If you sync seamlessly across devices, people will love you for it.
Continue Reading: The Most Important Feature of a Multi-Device Web: Syncing
November 12th
I’ve set up a new Flickr group with the express intent of aggregating examples of microcopy, that tiny copy (often shorter than a sentence) that helps clarify, explain, reduce commitment, or otherwise assuage someone performing (or considering) a task. You can find the group here:
Continue Reading: Looking for examples of microcopy
October 21st
The big question everyone has with Twitter is, and the very first one that John Battelle asked Twitter CEO Ev Williams when he interviewed him yesterday, is “What’s the revenue model?”
Continue Reading: Is Twitter Successful?
September 17th
How Fanfeedr’s intro page does well to communicate the value of the service.
Continue Reading: Communicating Value through Cause & Effect on Fanfeedr
August 21st
One of the guiding principles of interaction design is to support existing behavior. This means to figure out what is already happening, what activities, tasks, and interactions people are already doing, and build support for them into software.
Continue Reading: Feature Development in Action: Broadcast Stream Messages in Socialcast
August 19th
I recently ran across an interesting way to qualify people using sign-up forms at monotask.com.
Continue Reading: Using your Sign-up form as a Qualifier
August 18th
Two apps, Posterous and SignApp, have a novel way to communicate how easy it is to start using their product. I call it the strikethrough method.
Continue Reading: No Sign-up Necessary (the strikethrough method)
August 17th
Just a quick update on my latest project. I’m self-publishing a new book about creating great sign-up experiences. It’s called Make them Care!. (you can get reminded when it’s published here)
Continue Reading: Coming Soon: Make them Care! (my new book)
August 11th
Here is the slide deck from a talk I gave last week at Delve, a two-day masterclass held in Brooklyn, NY.
Continue Reading: Designing for Social Traction (slide deck)
