TAG: News

Secret, you keep using that word…

After calling the app “Secret”, letting everyone who uses it think it’s secret, the founder of Secret now acknowledges that the information you submit is not, in fact, secret: “The thing we try to help people acknowledge is that anonymous doesn’t mean untraceable,” David Byttow, chief executive and co-founder of the Secret, told Wired in […]

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Is your product a Hafta or Wanna?

In his insightful article, Why Behavior Change Apps Don’t Work, Nir Eyal brings up a crucial point about the habits we form (or fail to form) around the products we use. “Unfortunately, too many well-intentioned products fail because they feel like “haftas,” things people are obligated to do, as opposed to things they “wanna” do. […]

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Go after feedback with a club

Jack London, the author of The Call of the Wild, was talking about writing when he said “You can’t wait for inspiration. You have to go after it with a club.” The product design equivalent is: You can’t wait for feedback. You have to go after it with a club. If you’re waiting for feedback, […]

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Customer research = secrets?

An interesting article by Vinicius Vacanti, founder/CEO of Yipit: The Secrets Behind Many Successful Startups. In 2010 Yipit knew a secret about what was happening in the daily deals marketplace (that daily deals were exploding) and they were able to take advantage of it by creating a daily deals aggregator. What struck me about the […]

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Looking for a word

Found this great quote by Steve Jobs: “Look at the design of a lot of consumer products — they’re really complicated surfaces. We tried to make something much more holistic and simple. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people […]

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The Why and How of UX

In order to align a company around delivering great experiences, Peter Merholz says, “there are (at least) six components that need to be aligned throughout the organization”: The Why and The How of Organizations that Deliver Great Experiences They are: value, vision, goals, incentives, processes and capabilities. My experience agrees with this…you need both vision […]

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Customer development notes

A great little list by Cindy Alvarez: » 10 Things I’ve Learned About Customer Development (2014). The overriding lesson in this list (and in customer research in general) is that you can’t simply trust what people say during an interview…because people being interviewed are biased to please you (or not look stupid). Instead, you must […]

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There is no later for your customers

When building something is expensive, like a physical object, prototyping early and often becomes the obvious way to improve the product cheaply. If you’re designing a new chair, for example, it makes sense to prototype, test, and prototype again before sending the final design off to the manufacturer. The workflow of physical products is naturally […]

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Faster design research

As software becomes more embedded in our everyday lives customer research becomes more important…we need to really understand the problem we’re solving before we can build a great solution for it. Since design and development processes are getting faster every day it makes sense that research needs to get faster too…but research tends to conjure […]

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Focusing on product

From this interview with Jonathan Ive on Apple’s design process: “One of the values of things I learned absolutely directly from Steve was the whole issue of focus. What are we focusing on: focus on product. I wish I could do a better job in communicating this truth here, which is when you really are […]

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