TAG: Product Design

There is no later for your customers

When building something is expensive, like a physical object, prototyping early and often becomes the obvious way to improve the product cheaply. If you’re designing a new chair, for example, it makes sense to prototype, test, and prototype again before sending the final design off to the manufacturer. The workflow of physical products is naturally […]

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The hidden costs of switching

A good reminder from Tomasz Tunguz: The Hidden Costs Of The Switching Products In The Consumer Web “In most of the consumer web, I’ve come to believe switching costs are significantly greater than I ever suspected…switching from one product to another requires effort: the time to learn new software and build new behaviors. This is […]

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Changing the model for restaurant visits

A great read on changing from reservations to ticket sales for restaurants by Nick Kokonas, partner at the restaurant Alinea in Chicago: Tickets for Restaurants. This is really about product design…designing the product experience around attending a restaurant. What I like about this is that Nick has touched not only on the obvious improvements in […]

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New resource: Principles of Product Design

I’ve just published Principles of Product Design, a list of ideas and principles that I try to keep in mind when designing products. I’ve been collecting these over the last couple of years while building product at HubSpot and working on the What to Wear daily report. I created it in the same fashion as […]

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Good intro to OKRs

My good friend Christina Wodtke has been writing a lot of great pieces on OKRs recently. OKR stands for Objectives and Key Results and is a framework for determining and reaching goals that many companies including Google and Zynga now use as part of their product development. OKRs are a great way to marry product […]

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Design duds != business duds

If you haven’t yet read Mills Baker’s recent post Designer Duds: Losing our seat at the table, you should. Mills makes some excellent points, including this one that I regard as his thesis: “In order to avoid losing its place atop organizations, design must deliver results. Designers must also accept that if they don’t, they’re […]

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Super normal product design

I like this idea by Dave Morin: Super Normal: “When you set out to create a new product, you usually do not start by trying to think of something completely new. You think of a product or concept that is already “normal” to the world, and then try to make it better. You make it […]

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Is your product a vitamin or drug?

An interesting framework from Grace Ng in which startups(products) are categorized along two axes: the level of pain you’re solving and the frequency of use: When should your startup focus on UX?. I think this is an interesting way to talk about products and their real value. A lot of mobile apps I’ve tried are […]

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Accessing the address book: why mobile apps can grow so quickly

In his post Facebook massively overpaid for WhatsApp, Albert Wenger makes an interesting assertion: “the switching cost for users on a phone number based messaging services is at or near zero”. Think about that for a minute. People can switch these services in the blink of an eye and basically start using another one tomorrow. […]

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WhatsApp’s focus on UX

Facebook’s acquisition of WhatsApp turned more than a few heads last week. To help explain why Facebook thought the startup was worth $19,000,000,000, Jim Goetz of Sequoia Capital wrote Four Numbers That Explain Why Facebook Acquired WhatsApp. It’s well worth a read, and the growth numbers are just astounding: 450. WhatsApp has more than 450 […]

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