TAG: Product Design

Growing from 10 to 100 to 1000 users

Lots of folks I talk to about building products want to know how to grow from a tiny initial user base (10 people) up through 100 to 1000. It certainly seems like each of these stages is different, but it’s not clear why. I recently thought a lot about this when interviewed by Jay Acunzo […]

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Three important points about listening to your customers

Great list by Braden Kowitz on why you should listen to your customers: Several important points: 1) People love to say they talk to customers but rarely do. And some people talk to a couple customers, feel good about it, and assume their job is done. But the fact is that you have to go […]

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There is no later for your customers

When building something is expensive, like a physical object, prototyping early and often becomes the obvious way to improve the product cheaply. If you’re designing a new chair, for example, it makes sense to prototype, test, and prototype again before sending the final design off to the manufacturer. The workflow of physical products is naturally […]

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The hidden costs of switching

A good reminder from Tomasz Tunguz: The Hidden Costs Of The Switching Products In The Consumer Web “In most of the consumer web, I’ve come to believe switching costs are significantly greater than I ever suspected…switching from one product to another requires effort: the time to learn new software and build new behaviors. This is […]

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Changing the model for restaurant visits

A great read on changing from reservations to ticket sales for restaurants by Nick Kokonas, partner at the restaurant Alinea in Chicago: Tickets for Restaurants. This is really about product design…designing the product experience around attending a restaurant. What I like about this is that Nick has touched not only on the obvious improvements in […]

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New resource: Principles of Product Design

I’ve just published Principles of Product Design, a list of ideas and principles that I try to keep in mind when designing products. I’ve been collecting these over the last couple of years while building product at HubSpot and working on the What to Wear daily report. I created it in the same fashion as […]

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Good intro to OKRs

My good friend Christina Wodtke has been writing a lot of great pieces on OKRs recently. OKR stands for Objectives and Key Results and is a framework for determining and reaching goals that many companies including Google and Zynga now use as part of their product development. OKRs are a great way to marry product […]

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Design duds != business duds

If you haven’t yet read Mills Baker’s recent post Designer Duds: Losing our seat at the table, you should. Mills makes some excellent points, including this one that I regard as his thesis: “In order to avoid losing its place atop organizations, design must deliver results. Designers must also accept that if they don’t, they’re […]

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Super normal product design

I like this idea by Dave Morin: Super Normal: “When you set out to create a new product, you usually do not start by trying to think of something completely new. You think of a product or concept that is already “normal” to the world, and then try to make it better. You make it […]

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Is your product a vitamin or drug?

An interesting framework from Grace Ng in which startups(products) are categorized along two axes: the level of pain you’re solving and the frequency of use: When should your startup focus on UX?. I think this is an interesting way to talk about products and their real value. A lot of mobile apps I’ve tried are […]

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