TAG: Designing for the Social Web (book)

Coming Soon: Make them Care! (my new book)

A quick update on my latest project.

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Designing for the Social Web: Signs of Life

Given the choice between something that nobody has chosen to do and something that many people are doing, it is human nature to gravitate to what others are doing. Design accordingly.

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More on the Usage Lifecycle: Lifecycle Messaging

If you aren’t taking advantage of lifecycle messaging, you’re probably leaving a lot on the table.

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Designing for the Social Web: The Usage Lifecycle

The Usage Lifecycle is a simple model that looks at interaction from the user’s standpoint…at the stages a person goes through as they learn about and get up to speed with your product or service.

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Douglas Adams on Interactivity

As anybody who has ever read anything knows, the most important part of a book are the quotes sprinkled throughout it. Yes, if you are able to pick the perfect quotes to start your chapters with, then you’ve done the majority of hard work in writing. The words that you write yourself, the other 50,000 […]

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