TAG: Make them Care

Designing for the Next Step

There are two things that every designed screen must do well: describe the current step and describe the next step. It’s as simple…and hard…as that.

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Why you should bury your sign up button

A lesson I learned while trying to make a button so hot you would want to lick the screen.

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What our home pages are really saying (a dialog)

Imagine a website could talk. Here is what most of the conversations would be like.

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Update on my new book, Make them Care!

A quick update on the book that won’t write itself.

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