TAG: Apple

Why Apple doesn’t do MVPs

The Biggest Lesson I Learned as an Apple Designer is a thoughtful piece that pushes back on the standard advice given out today of creating an MVP (minimum viable product) and learning as you go. It comes from a former Apple designer, Mark Kawano (who also wrote about Apple’s design culture), and suggests that MVPs […]

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Focusing on product

From this interview with Jonathan Ive on Apple’s design process: “One of the values of things I learned absolutely directly from Steve was the whole issue of focus. What are we focusing on: focus on product. I wish I could do a better job in communicating this truth here, which is when you really are […]

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On Apple’s design culture

A fascinating tidbit about Apple’s culture from ex-Apple senior designer Mark Kawano in this interview with Fast.co Design. “It’s actually the engineering culture, and the way the organization is structured to appreciate and support design," Kawano said. "Everybody there is thinking about UX and design, not just the designers. And that’s what makes everything about […]

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Jony Ive on quality

I think it’s really easy for anybody to say “we care about quality” or “quality is job #1″. In fact, I just wrote it twice…it’s very easy to do. But actually executing on quality is extremely difficult as quality takes time and care. And it’s hard to argue for something that takes time when all […]

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Steve Jobs on product design

From the Steve Jobs lost video comes his thoughts on product design: You know, one of the things that really hurt Apple was after I left John Sculley got a very serious disease. It’s the disease of thinking that a really great idea is 90% of the work. And if you just tell all these […]

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Beware the local maximum of creativity

Seth Godin makes an important observation: “Organizations that do nothing but measure the numbers rarely create breakthroughs.” I think he’s right. While it is critical to measure KPIs (key performance indicators) and that measurement is how you become successful, it’s not enough to keep you successful over the long term. If all you do is […]

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Two goals of giving feedback

Great post by Zach Holman of Github: You Won’t Regret Positive Feedback: I think our industry does feedback really poorly. I sure as hell do. My first impulse whenever I see a comp is to shit on it. Honestly. Even if it looks great. Especially if it looks great. We instinctively want to pick apart […]

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Weekend reading: Disruption vs. Innovation

Two pieces on disruption vs. innovation.

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What you should really copy from Apple

Instead of copying Apple’s physical products, other companies would be better off copying their unusual commitment to quality.

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The Apple iWatch

Some intriguing thoughts on a possible Apple iWatch from Bruce Tognazzini. Lots of good ideas in here, plus my favorite bit, the paradox of the “huge problem”: “A problem that feels sufficiently insurmountable will appear the product of natural law, to be accepted rather than challenged.” It seems to me that breaking this paradox is […]

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