TAG: News

The Why and How of UX

In order to align a company around delivering great experiences, Peter Merholz says, “there are (at least) six components that need to be aligned throughout the organization”: The Why and The How of Organizations that Deliver Great Experiences They are: value, vision, goals, incentives, processes and capabilities. My experience agrees with this…you need both vision […]

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Customer development notes

A great little list by Cindy Alvarez: » 10 Things I’ve Learned About Customer Development (2014). The overriding lesson in this list (and in customer research in general) is that you can’t simply trust what people say during an interview…because people being interviewed are biased to please you (or not look stupid). Instead, you must […]

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There is no later for your customers

When building something is expensive, like a physical object, prototyping early and often becomes the obvious way to improve the product cheaply. If you’re designing a new chair, for example, it makes sense to prototype, test, and prototype again before sending the final design off to the manufacturer. The workflow of physical products is naturally […]

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Faster design research

As software becomes more embedded in our everyday lives customer research becomes more important…we need to really understand the problem we’re solving before we can build a great solution for it. Since design and development processes are getting faster every day it makes sense that research needs to get faster too…but research tends to conjure […]

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Focusing on product

From this interview with Jonathan Ive on Apple’s design process: “One of the values of things I learned absolutely directly from Steve was the whole issue of focus. What are we focusing on: focus on product. I wish I could do a better job in communicating this truth here, which is when you really are […]

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The hidden costs of switching

A good reminder from Tomasz Tunguz: The Hidden Costs Of The Switching Products In The Consumer Web “In most of the consumer web, I’ve come to believe switching costs are significantly greater than I ever suspected…switching from one product to another requires effort: the time to learn new software and build new behaviors. This is […]

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Changing the model for restaurant visits

A great read on changing from reservations to ticket sales for restaurants by Nick Kokonas, partner at the restaurant Alinea in Chicago: Tickets for Restaurants. This is really about product design…designing the product experience around attending a restaurant. What I like about this is that Nick has touched not only on the obvious improvements in […]

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Andy Baio on selling out

Great read by Andy Baio on the history and future of Upcoming.org: Diary of a Corporate Sellout. For those of you who don’t know what Upcoming was, it was an awesome events website where you could manage the events you wanted to go to (before those types of sites were popular) that Andy created and […]

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Creating badass users

Doing great design is as much about being in the right mindset as it is about anything else. Designers need to think about their users constantly…being empathic to their needs and behaviors. They need to continually ask themselves…does this help a user do what they want? It’s a constant challenge that any designer faces every […]

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Why ideas aren’t worthless

Popular wisdom says that ideas are nothing and “execution is everything”. There are so many ideas out there that the only ones which actually make a difference are the ones that get executed on. Makes sense, right? But, then you realize there are a lot of things that get executed on every day that really […]

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