How Fanfeedr’s intro page does well to communicate the value of the service.

Continue Reading: Communicating Value through Cause & Effect on Fanfeedr

One of the guiding principles of interaction design is to support existing behavior. This means to figure out what is already happening, what activities, tasks, and interactions people are already doing, and build support for them into software.

Continue Reading: Feature Development in Action: Broadcast Stream Messages in Socialcast

I recently ran across an interesting way to qualify people using sign-up forms at monotask.com.

Continue Reading: Using your Sign-up form as a Qualifier

Two apps, Posterous and SignApp, have a novel way to communicate how easy it is to start using their product. I call it the strikethrough method.

Continue Reading: No Sign-up Necessary (the strikethrough method)

Just a quick update on my latest project. I’m self-publishing a new book about creating great sign-up experiences. It’s called Make them Care!. (you can get reminded when it’s published here)

Continue Reading: Coming Soon: Make them Care! (my new book)

Here is the slide deck from a talk I gave last week at Delve, a two-day masterclass held in Brooklyn, NY.

Continue Reading: Designing for Social Traction (slide deck)

While aesthetics are subjective, behavior is not.

Continue Reading: What Metric are you Designing to Improve Today?

The agency problem is the problem of doing one-off work in a world in which software is becoming a service that needs constant attention.

Continue Reading: The Agency Problem

It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t…

Continue Reading: Steve Jobs on why Apple doesn’t do market research

I’ve given a few talks recently and by far and away the one idea that is resonating with people is the idea that the behavior you’re seeing is the behavior you’ve designed for.

Continue Reading: The behavior you’re seeing is the behavior you’ve designed for