ARCHIVE: June, 2013

Mobile-only users?

Nice piece in HBR by Karen McGrane: The Rise of the Mobile-Only User, pointing out that mobile use isn’t just a secondary use case or a killing-five-minutes use case. Money quote: “Mobile-only users aren’t some strange new breed of customer, signaling their desire for different messages, content, and services through their choice of screen size […]

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How important is that feature?

Great piece by Ken Norton of Google Ventures on feature importance isn’t just linear, but is often order-of-magnitude different: Babe Ruth and Feature Lists. Ken provides a clear example of how the most important feature may be way, way more important than the second or third one. Also, though, one thing bothered me a bit […]

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