After calling the app “Secret”, letting everyone who uses it think it’s secret, the founder of Secret now acknowledges that the information you submit is not, in fact, secret: “The thing we try to help people acknowledge is that anonymous doesn’t mean untraceable,” David Byttow, chief executive and co-founder of the Secret, told Wired in […]

Continue Reading: Secret, you keep using that word…

In his insightful article, Why Behavior Change Apps Don’t Work, Nir Eyal brings up a crucial point about the habits we form (or fail to form) around the products we use. “Unfortunately, too many well-intentioned products fail because they feel like “haftas,” things people are obligated to do, as opposed to things they “wanna” do. […]

Continue Reading: Is your product a Hafta or Wanna?

Jack London, the author of The Call of the Wild, was talking about writing when he said “You can’t wait for inspiration. You have to go after it with a club.” The product design equivalent is: You can’t wait for feedback. You have to go after it with a club. If you’re waiting for feedback, […]

Continue Reading: Go after feedback with a club

An interesting article by Vinicius Vacanti, founder/CEO of Yipit: The Secrets Behind Many Successful Startups. In 2010 Yipit knew a secret about what was happening in the daily deals marketplace (that daily deals were exploding) and they were able to take advantage of it by creating a daily deals aggregator. What struck me about the […]

Continue Reading: Customer research = secrets?