A quick update on my latest project.

Continue Reading: Coming Soon: Make them Care! (my new book)

Given the choice between something that nobody has chosen to do and something that many people are doing, it is human nature to gravitate to what others are doing. Design accordingly.

Continue Reading: Designing for the Social Web: Signs of Life

If you aren’t taking advantage of lifecycle messaging, you’re probably leaving a lot on the table.

Continue Reading: More on the Usage Lifecycle: Lifecycle Messaging

The Usage Lifecycle is a simple model that looks at interaction from the user’s standpoint…at the stages a person goes through as they learn about and get up to speed with your product or service.

Continue Reading: Designing for the Social Web: The Usage Lifecycle

As anybody who has ever read anything knows, the most important part of a book are the quotes sprinkled throughout it. Yes, if you are able to pick the perfect quotes to start your chapters with, then you’ve done the majority of hard work in writing. The words that you write yourself, the other 50,000 […]

Continue Reading: Douglas Adams on Interactivity