Ryan Singer has written a really thoughtful post on product categories: The Category Moat. His thesis is that product categories, those artificial groups that products get put in (for better or worse), are troublesome for innovators. He says: “It’s natural to identify with a product category. You think “we make product management software” or “we […]

Continue Reading: How to redefine a product category

Product marketing guru Seth Godin says that product design and marketing are the same thing, and I agree with him.

Continue Reading: Marketing and product design are the same thing.

Humans make decisions by comparing options…the better you can help people compare your product with what they’re already using the easier their decision will be (or the more likely they’ll make the right decision). Here’s a good example of a nicely-designed comparison page: Breeze: Compare Breeze with the rest. via @brilliantcrank

Continue Reading: Nice comparison page: Breeze