May 26th
Give up Control or You’ll Lose it Forever: Experience Designers Beware – Web 2.0 Interfaces Change Everything
For the most part, designers can’t control experiences because experiences are subject to the user. Just as we can’t know the mind of another, we can’t truly know what they’re experiencing. We can, however, create tools with which users can have experiences. Sure, these tools (otherwise known as interfaces) can help tremendously, but more and more we’re seeing that users will use them or bypass them in ways that we cannot control. So don’t be surprised or dismayed at your lack of control. With Web 2.0 (the web as platform), we’re giving permission for all this to happen. And it’s happening at the speed of the API.
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