The blog is interesting for several reasons, most notably the candidness of the posts. In this post on Movie Privacy, for example, the team talks about a new feature whereby you can mark movies private, so as to not show them to your friends. Michael writes:
“So, in a rather unNetflix-like way, we’re just going to release it to Friends users in the next week or so. Let’s see if this finally allows you to connect to folks you know slightly less well (or maybe too well), and for whom you absolutely needed the ability to hide some titles. We’ve all read your comments and suggestions for how best to implement this. Trust me: this isn’t that. It’s not that we’re not hearing your suggestions, it’s just i was interested in getting this in front of you quickly.”
This is really cool! Michael is obviously taking on a community manager type role here, announcing new features and asking for feedback. Saying that their new feature isn’t even the one that users were asking for is pretty interesting, too…how many design teams would do that?
Continue Reading: Netflix is Designing with Community Input