It depends, of course, on your definition of success.

Continue Reading: Is Twitter Successful?

How Fanfeedr’s intro page does well to communicate the value of the service.

Continue Reading: Communicating Value through Cause & Effect on Fanfeedr

In which I describe how we discovered the broadcast stream message feature in Socialcast.

Continue Reading: Feature Development in Action: Broadcast Stream Messages in Socialcast

I recently ran across an interesting way to qualify people using sign-up forms at monotask.com.

Continue Reading: Using your Sign-up form as a Qualifier

Two apps, Posterous and SignApp, have a novel way to communicate how easy it is to start using their product. I call it the strikethrough method.

Continue Reading: No Sign-up Necessary (the strikethrough method)

A quick update on my latest project.

Continue Reading: Coming Soon: Make them Care! (my new book)

Here is the slide deck from a talk I gave last week at Delve, a two-day masterclass held in Brooklyn, NY.

Continue Reading: Designing for Social Traction (slide deck)

While aesthetics are subjective, behavior is not.

Continue Reading: What metric are you designing to improve today?

The agency problem is the problem of doing one-off work in a world in which software is becoming a service that needs constant attention.

Continue Reading: The Agency Problem

Straight from the horse’s mouth…Apple doesn’t do market research.

Continue Reading: Steve Jobs on why Apple doesn’t do market research