How an over-focus on technology and visual design can hide the real value of social software.
In a fascinating piece on the amazing growth of the photo-sharing site Fotolog, Jason Kottke clearly articulates a growing problem in design:
“Fotolog…relative to Flickr…has changed little in the past couple of years. Fotolog has groups and message boards, but they’re not done as well as Flickr’s and there’s no tags, no APIs, no JavaScript widgets, no “embed this photo on your blog/MySpace”, and no helpful Ajax design elements, all supposedly required elements for a successful site in the Web 2.0 era. Even now, Fotolog’s feature set and design remains planted firmly in Web 1.0 territory.”
How do sites with sub-optimal visual design and technology grow so big and become so successful?
Continue Reading: How to Prevent Valueless Design in Social Web Sites