An interesting set of steps by Stephen Wunker: Six Steps to Put Christensen’s Jobs-to-be-Done Theory into Practice. I’ve rewritten them slightly below. Understand the basic jobs to be done Understand who the true competitors are Understand the additional value that all competitors offer Understand what the choice criteria are for your product Understand switching blockers […]

Continue Reading: The steps of JTBD

Dear Josh, I have some exciting news to share with you. Our startup, one you’ve never heard of, recently acquired your email and now want to let you know that we’ve released something that isn’t relevant to your life. But, and here is where you come in, you have the opportunity of a lifetime to […]

Continue Reading: Dear Josh

Dropbox founder Drew Houston, in his presentation Dropbox: Startup lessons learned, says the number one risk of startups is to build something that no one wants. It’s such an easy statement, right? Who in their right mind wouldn’t build something that people want? It seems so obvious. Well, there are many reasons why it doesn’t […]

Continue Reading: Usefulness is job #1

This quote by author Neil Gaiman can be applied to product design as a whole: “When people tell you something’s wrong or doesn’t work for them, they are almost always right. When they tell you exactly what they think is wrong and how to fix it, they are almost always wrong.” This insight by Gaiman […]

Continue Reading: The designer’s job

From the Steve Jobs lost video comes his thoughts on product design: You know, one of the things that really hurt Apple was after I left John Sculley got a very serious disease. It’s the disease of thinking that a really great idea is 90% of the work. And if you just tell all these […]

Continue Reading: Steve Jobs on product design

There is your product and then there is the experience someone has using your product. It’s easy to see the difference from afar, but to the person using your product they are one in the same. This cannot be understated. Every interaction with your product/service/company matters and becomes part of the product experience. The original […]

Continue Reading: The experience is the product

The difference between a good and great product is the last 10%. Everyone has the same 90%…the same core features and similar pricing and a similar story. But that last 10% is the real differentiator. It is the part that separates you from your competitors. It’s the blood, sweat, and tears of detail. It’s the […]

Continue Reading: The difference between good and great

The best product features are those that will be used. The best way to predict whether a feature will be used is if people are already investing in that area. Looking at existing features in competing products is the first place we tend to look. Many, many teams are simply trying to keep up with […]

Continue Reading: Look for investment

I try to remind myself that releases set expectations in the minds of the customer. It’s become common to release products as quickly as possible and then iterate based on feedback. This is laudable; there is no substitute for real-world use. But there is also a downside of going too quickly. If all your releases […]

Continue Reading: Release quality sets expectations

Email and Excel are two of the most formidable software competitors ever: people use them to do just about everything. Yet we don’t often think about them as competitors because they don’t compete directly…they compete indirectly by being flexible tools you can use for almost anything. It’s too easy to follow the product categories analysts […]

Continue Reading: Your real competitors