ARCHIVE: June, 2009

Speaking at Refresh Boston tonight about designing in a recession

The economy is affecting web designers…let’s talk about what to do about it.

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Designing with Psychology in Mind (AEA slide deck)

Slides from my talk Designing with Psychology in Mind from An Event Apart Boston 2009.

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Designing for Sign Up (video & slides)

Video & slides from my 2009 Webstock talk: Designing for Sign Up

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Usage Lifecycle: What are your user’s exit points?

Exit points are the critical points at which you lose valued users. Are you keeping track of yours?

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Writing Microcopy

The fastest way to improve your interface is to improve your copy-writing.

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Behavior First, Design Second

As designers we must remember that behavior comes first. Always.

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Avatars in Emails Increase Response Rate up to 20% for Rypple

After Rypple added avatars to emails, response rate improved between 15 and 20%.

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New Service: Interface Evaluation (Usability Audit)

Interface evaluation is a fast, economical way to get concrete design recommendations for improving your web application.

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How Important are Avatars?

We’re all familiar with them, but just how powerful are avatars, those digital representations of self? Several recent blog posts reminded me they’re probably more powerful than we realize.

Continue Reading: How Important are Avatars?

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