A few obvious points about the obvious.

Continue Reading: Stating the Obvious

When design is viewed as problem solving then you can’t always predict how long it will take.

Continue Reading: Is design building interfaces or solving problems?

The twenty or so design principles that I use all the time.

Continue Reading: New Resource: Principles of User Interface Design

There are two things that every designed screen must do well: describe the current step and describe the next step. It’s as simple…and hard…as that.

Continue Reading: Designing for the Next Step

Why the counter-intuitive removal of sign-up actually helps you focus on your user’s goals.

Continue Reading: More on Burying the Sign Up Button

A lesson I learned while trying to make a button so hot you would want to lick the screen.

Continue Reading: Why you should bury your sign up button

Imagine a website could talk. Here is what most of the conversations would be like.

Continue Reading: What our home pages are really saying (a dialog)

A more accurate version of Facebook’s logout button.

Continue Reading: Redesigned: Facebook Logout Button

A quick look at Instagram’s unique release model: make what you have better instead of adding stuff.

Continue Reading: How Instagram stays in focus

Or, the moment when Netflix jumped the shark.

Continue Reading: Netflix in danger of ruining their user experience