Unless you didn’t get near any media outlet last week, you probably saw or heard about the thousands of people who stood in line for Apple’s new iPhone. Many major media outlets had reporters on scene, including the NYTimes, BBC, and LA Times.
Apple has recorded all of this in the iPhone gallery pages on Apple.com. The gallery shows long lines of both happy and exhausted Apple fans, some staying over night to get a chance to purchase the long-awaited iPhone. They also show banks of reporters with huge camera lenses trying to get a perfect shot of the action. And then they show the relief and happiness of the moment of purchase. These people are true fans, and the gallery depicts them as conquering heroes. One almost gets the feeling of religious fervor when looking at all these images.
Continue Reading: Apple’s iPhone and Social Proof